As an IDEO partner and executive design director at IDEO’s Munich studio, Leif is passionate about finding the most impactful ways to bring human-centered brands, products, spaces and experiences successfully to market. He is happiest when collaborating with clients and colleagues to integrate innovation and meaning into the design process. Passionate about making things real and with a love of design, Leif has created strategies, comprehensive design languages, and award-winning products and services for renowned international and German companies.
Leif joined IDEO in Palo Alto in 1992, before moving to the Boston studio where he stayed for two years. Upon returning to his native Germany, he worked for Siemens Design before co-founding IDEO Munich in 2001.