Lennart Wiechell is always tracking trends and innovations in architecture. After studying architecture in Braunschweig and Florence, he first works with Professor M. v. Gerkhan, Ipostudio, and Gerber architects. In 2001 he joins the management of Graft architects in Berlin, where he solidifies his keen sense for visionary architecture. Since 2008 he is a managing partner with SCHMIDHUBER. Space as a brand's identity, corporate architecture as an additional value in brand communication, and museums and brand spaces are the focuses of his work. All of these are exemplified in the design of the German pavilion at the EXPO 2010 in Shanghai and 2015 in Milano.