About MCBW

Since its inception, Munich Creative Business Week (MCBW), the largest design event held in Germany for designers and contractors, has become one of the main attractions for top international designers, architects, creative people, business and economic sector representatives and all those who have a general interest in design. The reason: MCBW clearly is aimed at sensitizing people for design and its relevance to society, culture and the economy. For one week, life in Munich will focus on Design connects! Diverse events organized throughout the city – exhibitions, conferences, workshops, company tours and much more – attract an increasing number of visitors to MCBW including entire delegations from Germany and abroad. MCBW has become all the more fascinating because of its annually changing themes that focus on current trends and topics of discussion in society. Sustainability of products and services and the advancement of young professionals play key roles in all the events.

Review: 5th Munich Creative Business Week 2016

For nine exciting days in 2016, Munich became a “Capital of Design” and attracted more than 61.000 visitors who wanted to learn more about the 195 partners, 191 events and 60 Creative Spots. Become a Partner in MCBW 2017 and benefit from last year’s overwhelming success!

Preview: 6th Munich Creative Business Week 2017

MCBW 2017 will follow the motto Design Connects – The Smart Revolution.

Despite the Internet of Things and our digital lifestyle, all human experiences are analog. They include our daily involvement with wearables, eHealth, or smart living. What many of us fail to recognize is that design is the element that connects these scenarios. Touch-points are designed at all the levels: between user interfaces and databases, between value creation and smart factories, between cloud and crowd, and among people or machines. Design determines function and malfunction, brands and brand experiences, and our relationship with products. Design that fits combines diverse impulses into one larger whole.

MCBW 2017 will focus on these five themes: 

  • Smart People I Co-working spaces inspire, digitalization facilitates, collaborative consumption designs, crowd-sourcing enables, and upcycling preserves the future. Everything is about connecting people.
  • Smart Objects I For example, wearables for the entire body, eHealth that increases our quality of life, smart grids that supply and, at the same time, save energy continuously, cyber-physical systems that enable communications between software and mechanics. Design helps keeping them close to the people!
  • Smart Cities I The call to return production sites to the cities is a concrete vision of the future that needs to be designed. Topics include smart mobility, smart growth, and smart homes.
  • Smart Economies I Or, in other words: How do you gain time? For example, by using intelligent processes such as computer-integrated manufacturing, the Internet of Things, or smart factories.
  • Smart Brands I Brands no longer are developed and communicated top-to-bottom but interactively, jointly with users. Brands tell stories and listen, are adaptable and elastic, and kindle our desire for honest communications. 

Because MCBW is an open platform for creative products, not all of the events organized as part of MCBW 2017 will follow the motto Design Connects  – The Smart Revolution.

For the sixth time, MCBW’s multi-facetted, informative program will provide inspiration and innovation for trade visitors and design aficionados.

The following questions have great potential for companies and designers across disciplines:

What concepts and materials are required to make products and services that meet universal requirements and at the same time satisfy the desire for uniqueness and localization?

How can politics and the economy be made more aware of the relevance of design as a key factor for global competition?

What is the role of design in the increasing interconnectedness of people, technologies and systems?

What demands must a future-oriented economy meet?

Munich – the meeting point for design

Design concerns us all! Be it products, architecture, media, fashion or communications - professional design plays an increasing role in our lives. MCBW will provide a broad audience with information on current and future developments and trends. In addition, the representatives of the following segments are expected to attend MCBW 2016:

  • companies in all industries that interface with design
  • a national and international (trade) audience
  • all creative industries
  • staff and owners of agencies and creative firms
  • students of design, architecture, crafts and arts and other fields
  • scientists of diverse design or interdisciplinary fields
  • print, online, TV and radio journalists
  • opinion leaders in media, design and business
  • customer, users and consumers of design products

Advisory Board

Guillaume Alvarez

Senior Vice President EMEA, Steelcase

Guillaume Alvarez is a global citizen - from his personal background to his career path at Steelcase. Born in a multi-cultural environment in Pakistan, he embraced an international professional footpath right after finishing his studies at the University of Paris in Marketing and Sociology. Before becoming Senior Vice President, EMEA in November 2011, he was Vice President of Global Client Collaboration. Prior to that, he was Vice President of Global Alliances, which included overseeing Steelcase’s largest strategic global accounts and having responsibility for the sales teams for Vertical Markets, Applied Research and Architecture & Technology. He was also Vice President of sales for the Central Region of Steelcase North America, overseeing all sales activity in his region, one of four in the United States.


Prof. Markus Frenzl

Munich University of Applied Sciences Department of Design

Prof. Markus Frenzl is professor for design theory, design consultant and design critic. With his Frankfurt based office 4gzl/designkontext he is specialised in design consulting, strategy development, communication and corporate publishing. Among his clients are companies such as ClassiCon, Cor, e15, Lufthansa, Magazin, Merck, Merten, Mykita, Nya Nordiska, Phonak, Serien.Lighting or Sign. He contributes regularly as a design critic on the cultural and social relevance of design, on everyday culture and the public perception of design. Since 2011 he is professor for design and media theory at the Design Faculty of the University of Applied Sciences in Munich, focusing on conceptual projects, semiotics, aesthetics, design criticism, design writing and product semantics.

Prof. Dr. Florian Hufnagl

Former Director of Die Neue Sammlung – The International Design Museum Munich

From 1990 to January 2014, Prof. Dr. Florian Hufnagl was the Director of Neue Sammlung – The Design Museum, as well as Commendatore dell'Ordine della Stella della Solidarietà Italiana. In 1980, he took up service for Neue Sammlung and lectured at the Institute for Art History at Ludwig-Maximilians-Universität in Munich. In 1997, he became an honorary professor at the Academy of Fine Arts in Munich. Since 1998, he has chaired the Conference of Directors of the State Museums and Collections in Bavaria. Prof. Dr. Hufnagl is a member of the Academy of Arts, Architecture and Design in Prague.


Adrian van Hooydonk

BMW Group Design

Since 1992, Dutch-born industrial designer Adrian van Hooydonk has worked in diverse divisions of BMW Group and in 2009 he became the Head of BMW Group Design. His former positions include Managing Director of BMW subsidiary BMW Group DesignWorks USA and Head of Design BMW Cars at BMW AG in Munich.


Dr. Silke Claus

Managing Director of bayern design GmbH

Dr. Silke Claus studied architecture, taught and conducted research at Hannover University and Dresden Technical University from 1994 to 2004. She was the Deputy Managing Director of MACINA Hannover/Dubai before taking over as Managing Director of Internationales Designzentrum Berlin in 2005. As Managing Director of bayern design GmbH, a position she took up in 2009, she is responsible for coordinating the promotion of design in the state of Bavaria in cooperation with the Bavarian State Ministry of the Economy.

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The MCBW program is continually expanding. We reserve the right to make changes without notice.
The organisers of the individual events presented on this website bear sole responsibility for image and text content relating to said events.

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